I’m Elitza Stoilova - CEO & Co-founder of Umni, speaker, digital transformation strategist, and Bulgaria’s leading voice on AI chatbots in business.

With 20+ years of executive experience in the hospitality and tourism industries across the U.S., Asia-Pacific, and Europe, I’ve built my career at the intersection of service, innovation, and customer experience.

In 2017, I co-founded Umni - a no-code AI chatbot platform that empowers businesses to automate support, boost sales, and innovate in marketing, with an AI chatbot without tech expertise.

I’ve spoken at 80+ industry forums, international conferences, workshops and seminars including UNWTO, Webit, HTIF Bulgaria, and other regional events. I have over 50 hours of airtime on TV, radio and podcasts as guest expert and over 60 articles and interviews on various online and offline media.

I also lecture my own course - Bulgaria’s first-ever course, on AI chatbots for business at Software University since 2023.

My mission: to democratize AI, help businesses work and grow smarter, and empower people to spend more time doing meaningful work.

Let get in touch!

From Hotel Manager to AI Chatbot Leader:

After over 20 years in hospitality and 17 years in hotel management, I experienced first-hand the pressure of nonstop customer service — and saw the opportunity to turn AI from buzzword to solution.

Umni’s AI chatbots have now supported over 1 million customer interactions monthly, helping businesses in tourism and hospitality, education, service industry, public services, and retail save thousands of hours in repetitive communication - day and night. Since Umni founding in 2017 in Sofia, Bulgaria, we have developed not only the Umni platform as a trusted AI communication solution, but also gained the customer love and loyalty internationally, servicing customers in 8 countries on 3 continents.

As a startup founder, I’ve led Umni through international accelerators like Founder Institute, Next Floor Tech in Tourism (Austria), and BoostX Scale Up (Portugal), getting the company to the finals. We’ve won a global startup competition by UNWTO, and awards from the EU Travel Awards and the Bulgarian Ministry of Tourism.

I work with public organizations, business chambers, and SMEs across Europe, Asia and US, offering strategy, consulting, and keynote talks on AI in business, chatbot UX and best practices, and digital empowerment.

Let get in touch!